The Healing Farm Marketing Survey

Description: I aim to make The Healing Farm a tasteful, yet affordable wellness retreat center/spa on a rural property in Northern CA, Washington, Oregon or Colorado. Not too swanky, not too new age or hippie dippy and without a spiritual slant, The Healing Farm aims to serve (mostly) Americans in the median household income range. I see my target being (but not limited to):

Primarily Female
Ages 35-65
Middle income to low-end upper middle income
Self-employed, or full/part time professional working women or empty nesters
People who have struggles with mild chronic conditions like: fluctuating weight, chronic pain, chronic digestive issues or recently diagnosed (or suspected) auto-immune diseases
They are looking to make big health and wellness changes in their lives (mid-life crisis?) but don’t want to go broke pursuing the changes. They also want to go to a place in which they can immerse themselves in practical wellness solutions they can build into their everyday lives. Practical wellness being not too intense, not too hippie dippy or new age.

Given this demographic (of which I think you fit), I plan on offering a range of accommodation options for varying price levels. The price would include:

Accommodation (or semi-private tent site)
Three meals a day
Hiking trails
Yoga classes
Wellness lectures by visiting practitioners and educators
Pool
Hot tub
Sauna
Add-on options would include: massage, acupuncture, field trips, extended led hikes

Accommodation options might include (in ascending pricing order):

Volunteer Bunks
Camping
Tent cabins with shared baths
Rooms in a “lodge” type building with shared baths
Ten cabins with private baths
Rooms in a “lodge” type building with private baths
Private stand-alone cottage or cabin with private bath

Do you think you fit within this demographic?

If you were to go to The Healing Farm, which accommodation would you most likely choose and given all that it included, what would be your price threshold? What would you think would be fair for what was just described? Would you prefer a week? A long weekend?:

Given the concept I described above, do you think this concept already exists? If not, do you feel it’s needed? Would you want to go?

Given the price you mentioned in question one, would you be willing to fly to The Healing Farm or would you want it to be within driving distance in order to keep your costs down?

Given the description and pricing you’ve named, would you expect a simple yet, somewhat luxurious feel? Organic foods? And in the more upgraded rooms, would you expect organic linens?

If you thought that THF fit within your price threshold and loved the experience, do you think you would go back? If so, how often? Would you want to bring a friend? Your partner? Or would you prefer to be alone?

What do you think would be the ideal location for The Healing Farm flagship property? Do you think it would be beneficial to have smaller versions of The Healing Farm throughout the country to make it more affordable by eliminating the need to travel?

Have you ever been to a spa or on a multi-day retreat? If so, for how long? Did you pay or did someone treat you?

What would be five services that would be most important to you (e.g. - accommodation, variety of classes, location, full service spa on site, hiking?)

Tell me as much about you as you think I should know if you think you are my target customer!

Marketing Survey

The Healing Farm Marketing Survey

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